Who this is for
Product, growth, and membership leads who already have subscription exports — but lack a clear reading of why month-two or month-three renewals slip. Teams preparing a plan rename, price change, or regional launch in Malaysia often commission this audit first.
Result you leave with
A written brief that maps retention curves to concrete moments in the subscriber journey: trial prompts, billing reminders, pause options, and support scripts. You also receive a shortlist of experiments ranked by effort and likely impact — not a catalogue of every possible metric.
What is included
- Intake call covering plan catalogue, billing cadence, and the retention question that prompted the engagement
- Evidence pass on cohort tables, cancel surveys, and selected billing event samples you provide
- One half-day working session with your product and support owners
- Annotated findings document with owners and suggested timing for each follow-up
- Optional thirty-minute clarification call within two weeks of delivery
What is excluded
Implementation inside your billing vendor, engineering tickets, or ongoing dashboard maintenance. If you need hands-on build work, we can introduce partners — that work sits outside this engagement.
How the work unfolds
- Week 1 — Brief and evidence request. You share exports and a short note on recent plan or pricing changes.
- Week 2 — Independent reading of cohorts and cancel language. We flag gaps before the working session.
- Week 3 — Table session in Kuala Lumpur or by video. We pressure-test interpretations with the people closest to renewals.
- Week 4 — Delivery of the annotated brief and experiment shortlist.
Preparation
Please nominate one owner for data pulls and one owner for product decisions. Raw weekly cohort counts beat polished slides. If cancel reasons are free-text only, a recent sample of fifty comments is enough to start.
Constraints
We work with the evidence you can legally share. We do not require production system access. Timelines assume exports arrive within five business days of kickoff.
Fee basis
From MYR 12,800 for a single-product subscription catalogue. Multi-brand or multi-currency catalogues are quoted after intake. A fifty percent deposit secures the calendar; the balance is due on delivery of the brief.
Next step
Enquire about a retention audit and mention your current billing cycle and the cohort that worries you most.