Field notes
Field notes
Practical writing on subscription retention, drawn from audits and workshops with Malaysian teams.
Essays and working notes — not product announcements. Topics stay close to the decisions subscription teams actually face.
Why we ask for weekly cohorts, not monthly posters
Monthly retention posters look board-ready. Weekly cohorts reveal the week a billing change or campaign actually landed.
Cancel phrases that deserve a highlighter
Free-text cancel reasons are messy. A few recurring phrases still tell you more than a polished dashboard tile.
Reading festival cohorts without blaming the calendar
Festival acquisition spikes are real in Malaysia. The mistake is treating every post-festival renewal dip as a product failure.
When a grace window quietly deletes renewals
A billing reminder that lands after the grace period can look like churn in the cohort table — until you line up the timestamps.